S c a m P r o t e c t
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Press Release
Understand
Scam Protect
The Wisdom Approach is intended to bring a positive impact to society and achieve Society 5.0. The first application of The Wisdom Approach is Scam Protect.
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Online scams have become a global crisis, reaching an unprecedented level of sophistication. No longer the work of isolated individuals, today’s scammers operate in organized, industrial-scale networks, leveraging AI and deepfake technology to constantly evolve their tactics. With losses amounting to hundreds of billions of dollars each year and rapidly increasing, scams have infiltrated everyday life, affecting as many as 7 out of 10 people. This creates a digital environment filled with risk and uncertainty, where anyone can become a target
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Scammers follow the platforms people use every day, multiple times a day. From checking email in the morning, answering phone calls during work, to scrolling social media and messaging apps throughout the day, these frequent habits create constant opportunities for scams to appear.
Email (43%) and phone calls (28%) remain the most common channels, while online advertisements account for around 22% of shopping scams. Widely used platforms like WhatsApp, Facebook, and Gmail are frequently targeted, with social media becoming the leading starting point for investment and romance scams. The more often these channels are used, the more often people are exposed - making it difficult to stay consistently protected without awareness.
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When you think you’re most protected, you can be most vulnerable. A man in Singapore believed he had found a safe and credible investment opportunity, one that looked legitimate and well-structured. The scammers built trust gradually, making everything feel controlled and secure. Confident in his decision, he handed over $50,000 in cash to a man posing as an investment representative, only to discover too late that it was all a scam.
In a moment where he felt certain, he lost not only his money, but also his sense of security, highlighting how easily trust can be exploited and how devastating the consequences can be.
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Scam Protect helps you stay safe by giving you the tools to recognize, understand, and avoid them.
In Scam Protect, you have access to key tools designed to keep you safe: Scam Identification, Scam Education, Anti-scam Defences, and Contribution & Community. You can identify known and unknown entities scams through guided questions, learn how scams work with clear and practical resources, and use AI-powered defenses to detect, filter, and check suspicious activity against known scam databases. Scam Protect also connects you to a wider community where you can report scams, share insights, and support collective efforts to fight back.
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Scam Protect stands apart through a logic-centric approach, powered by the Wisdom Approach. Rather than relying solely on data, it is grounded in truth and clear reasoning by using objective, systematic thinking to deliver high-quality, reliable advice that helps users make informed decisions and stay consistently protected.
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Learn to understand so we can prevent scams as much as possible
The Team
Brian R. Tan, PhD
CEO, Co-founder & Managing Director
Dr. Brian R. Tan is the Creator, Chief Executive Officer, Co-founder and Managing Director of The Wisdom Approach. Dr. Brian graduated Valedictorian from NUS in 1999. In 2007, he received his Ph.D. from UW, Seattle. He was a consultant at BCG and a professor at both NTU and NUS. Dr. Brian also serves a Fellow of Kyoto-based Social Entrepreneurship Incubator - Phoenixi. He has building The Wisdom Approach to solve complex, dynamic, and ambiguous scenarios.
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Takahito Minamoto (源 尊仁)
Co-founder & Managing Director
Minamoto Takahito is Co-founder and Managing Director of The Wisdom Approach. Minamoto also serves as Representative Director of Mitaky Corporation and Special ECC-iCAP Member of Kyoto University Innovation Capital (Kyoto-iCAP). His purpose is to protect the vulnerable ageing society of Japan from diversified and sophisticated cyber scams.
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Ready to get started
Check out our web demo to protect yourself from misrepresentation scams.
