S c a m P r o t e c t
Powered by The Wisdom Approach™
Press Release
Understanding
Scam Protect
The Wisdom Approach is intended to bring a positive impact to society and achieve Society 5.0. The first application of The Wisdom Approach is Scam Protect.
The Wisdom Approach
The Wisdom Approach is a proprietary wisdom-based thinking approach created by Dr. Brian R. Tan, Ph.D. Application of the Wisdom Approach to Scam Protect allows us to understand what makes a scam, a scam. This is done by using a novel method called elemental fingerprinting.”
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Online scams have become a global crisis, reaching an unprecedented level of sophistication. No longer the work of isolated individuals, today’s scammers operate in organized, industrial-scale networks, leveraging AI and deepfake technology to constantly evolve their tactics. With losses amounting to hundreds of billions of dollars each year and rapidly increasing, scams have infiltrated everyday life, affecting as many as 7 out of 10 people. This creates a digital environment filled with risk and uncertainty, where anyone can become a target
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Scammers follow the platforms people use every day, multiple times a day. From checking email in the morning, answering phone calls during work, to scrolling social media and messaging apps throughout the day, these frequent habits create constant opportunities for scams to appear.
Email (43%) and phone calls (28%) remain the most common channels, while online advertisements account for around 22% of shopping scams. Widely used platforms like WhatsApp, Facebook, and Gmail are frequently targeted, with social media becoming the leading starting point for investment and romance scams. The more often these channels are used, the more often people are exposed - making it difficult to stay consistently protected without awareness.
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When you think you’re most protected, you can be most vulnerable. A man in Singapore believed he had found a safe and credible investment opportunity, one that looked legitimate and well-structured. The scammers built trust gradually, making everything feel controlled and secure. Confident in his decision, he handed over $50,000 in cash to a man posing as an investment representative, only to discover too late that it was all a scam.
In a moment where he felt certain, he lost not only his money, but also his sense of security, highlighting how easily trust can be exploited and how devastating the consequences can be.
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Scam Protect helps you stay safe by giving you the tools to recognize, understand, and avoid them.
In Scam Protect, you have access to key tools designed to keep you safe: Scam Identification, Scam Education, Anti-scam Defences, and Contribution & Community. You can identify known and unknown entities scams through guided questions, learn how scams work with clear and practical resources, and use AI-powered defenses to detect, filter, and check suspicious activity against known scam databases. Scam Protect also connects you to a wider community where you can report scams, share insights, and support collective efforts to fight back.
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Scam Protect stands apart through a logic-centric approach, powered by the Wisdom Approach. Rather than relying solely on data, it is grounded in truth and clear reasoning by using objective, systematic thinking to deliver high-quality, reliable advice that helps users make informed decisions and stay consistently protected.
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Learn to understand so we can prevent scams as much as possible
Vision & Mission
Vision
Scam Protect will represent the gold standard for scam protection. We aim to apply Scam Protect across all channels and address the different needs of individuals and organizations. This gold standard of protection focuses on both identification and providing users with an early warning system
Mission
Wisdom Approach Pte. Ltd. was created to apply the Wisdom Approach to the first large-scale commercial anti-scam application, create the world's first logic-centric AI, and meet the societal need to protect individuals and organizations from scammers.
The Team
Brian R. Tan, Ph.D
CEO, Co-founder & Managing Director
Dr. Brian R. Tan is the Creator, Chief Executive Officer, Co-founder, and Managing Director of The Wisdom Approach Pte. Ltd. Brian graduated as Valedictorian from the National University of Singapore (NUS) and received his Ph.D. from the University of Washington, Seattle. He was a consultant at the Boston Consulting Group and a professor at both Nanyang Technological University (NTU) and the National University of Singapore (NUS). Brian also serves as a Fellow of Phoenixi, a Kyoto-based Social Entrepreneurship Incubator. He has been building The Wisdom Approach to solve complex, dynamic, and ambiguous scenarios.
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Takahito Minamoto (源 尊仁)
Co-founder & Managing Director
Minamoto Takahito is the Co-founder and Managing Director of The Wisdom Approach Pte. Ltd. He also serves as Representative Director of Mitaky Corporation and as a Special ECC-iCAP Member of Kyoto University Innovation Capital (Kyoto-iCAP). His mission is to protect Japan’s vulnerable aging population from increasingly diverse and sophisticated cyber scams.
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Ready to get started
Check out our web demo to protect yourself from misrepresentation scams.
